The Norwegian postal service sparked uproar online after airing a Christmas TV commercial in which Santa Claus meets the guy of his dreams.
Titled When Harry met Santa, the advertisement commemorates the 50th anniversary of Norway decriminalizing homosexuality, which occurred in 1972.
The advertisement begins with Harry walking downstairs to catch a shocked Santa laying gifts under the Christmas tree before disappearing. The following year, Harry lies in bed, daydreaming about Santa Claus. When he gets downstairs, he finds Santa poring at a black and white photograph of himself from his youth.
Harry dressed up for Santa for the third year in a row and falls asleep on the sofa.
“You’re snoozing,” Santa grins as he wakes Harry up with a gift and promises him that he’ll return next year.
The following year, the two have a drink and a joke before Santa returns to his task of delivering presents.
After yet another year of waiting for Santa, Harry decides to write him a letter telling him that “all I want for Christmas is you.”
Later, when the doorbell rings, Harry expects to meet Santa, but it is simply a neighbor delivering some parcels addressed to him. When Harry returns to his living room, he gets his wish and kisses Santa.
Johan Ehn, who plays Harry, got a shout out from his husband, who proudly tweeted: ‘That’s my husband kissing Santa!’
‘The tradition has been to look at Christmas with a slight slant in the previous two years,” Monica Solberg, Posten’s marketing director, told LGBTQ Nation.
Posten is an inclusive workplace with great diversity, and we would like to celebrate the 50th anniversary with this fine love story. In last year’s campaign, Santa was angry at Norway Post, which took away from him the ‘business’ – this year, Santa is happy that Norway Post can relieve him a little, so that he can be with the one he loves.
‘As always, the main goal of the campaign is to show that Norway Post never stops renewing itself. In addition to showing the flexibility of our services, we want to put it in a socially relevant setting, with themes that are important for the society around us and for us at Norway Post.
‘There will certainly be some negative reactions from some environments, but we are prepared to deal with that. The right to love whoever you want is a fundamental human right, and is not considered a political issue in free democratic societies in 2021.
‘Norway Post has connected people for 375 years, and will continue to do so regardless of orientation or gender identity.’