Despite all the cash, fame, and attention Kanye West has garnered for the German sportswear giant, it is no secret that his relationship with Adidas is shaky more than ever.
Right now, it appears like the highly anticipated Yeezy Day 2022 is giving the three-stripe corporation and Ye another another issue to deal with. On Instagram, the talented creative claimed that the brand had incorporated the annual Yeezy Day without his permission.
All the details on the Kanye West and Yeezy Day 2022 scandal.
Kanye West delivered a Direct Message to many media outlets, including Complex, on August 2, 2022. In the statement, he criticized the several goods that were launched on the market without his permission, including the official start of the Yeezy Day.
In his direct IG post, he clarified this situation and then listed several other issues he had with the company. As of Yeezy Day 2022, the Adidas brand has been celebrating the occasion for three years in a row. However, it was clear from the DM that Kanye wasn’t taking part in the celebrations.
Furthermore, he claimed that he had not given his approval for a number of components, including colors, shoe names, and the team working on the project.
Of course, Kanye West’s wrath didn’t stop there. He persisted in charging that the three stripe label had stolen his brilliant ideas for their own gain and had liberally incorporated them into Adidas Originals items.
He continues by explaining how he copied the Yeezy slides. According to West, the firm initially declined his request for more Yeezy slides, arguing that production had peaked, but then started releasing the adilettes.
Additionally, Kanye West took some time to talk about his ongoing, incredibly successful partnership with Gap and Balenciaga. He claimed that the design of the casual sneakers he and Demna Gvasalia, the creative director of Balenciaga, created for the Gap was hampered by the three-stripe branding.
Kanye West insisted that he did not break the terms of his contract with the three stripe label while working on the design of casual sneakers with Balenciaga and Gap. However, Gap was scared into thinking that by the three-stripe label.
Unbeknownst to many, Yeezy Day is an annual occasion when the German sportswear juggernaut re-releases a number of popular models from Kanye West’s Yeezy collection for two straight days, along with a large number of new GRs on the official CONFIRMED and Yeezy Supply e-commerce sites.
Adidas’ CONFIRMED app, which competes with Nike’s SNKRS app, sees a huge rise in sales as a result of the event because the business only makes a tiny amount of each Yeezy release.
On August 2, 2022, at 10 a.m. ET, the first release of this year’s Yeezy Day began with the Utility Black Yeezy 450.