Who is Jackie Aina, exactly? The Sr. Sókè candle scandal is explained as a Nigerian YouTuber facing criticism.
Sr. Sókè, No Wahala, Soft Life, and Spice of Life are the four perfumes offered by the collection of scented candles released on August 4 by the beauty, cosmetics, and self-care company Forvr Mood, owned by the Nigerian-American YouTuber, in celebration of Jackie Aina’s 34th birthday.
Since 2017, Nigerian youth have organized large-scale protests against police brutality, advocating for the dissolution of the divisive Special Anti-Robbery Squad (SARS). During the demonstration, online initiatives used the hashtags #SrSókè and #EndSARS.
Many tweets criticizing Jackie Aina noted how she had misused the sentimental phrase to market her products. Some claim that Aina remained silent during the protests or when the protest’s casualties were revealed.
Why did the Sr. Sókè label for the candle collection make Jackie Aina so angry?
Because the original protest was against the alleged brutality of the Nigerian police, particularly from the Special Anti-Robbery Squad (SARS) units, many young people ran campaigns against them. According to Quartz Africa, there were about 28 million highlighted tweets being shared on the network as of July 2020.
Protests over the reported murders, assaults, and ongoing harassment by SARS employees in Nigeria are still going on two years after the SARS unit was disbanded on October 11, 2020.
According to the BBC, however, the protests are said to have led to a significant number of fatalities just nine days after the dissolvent. According to a BBC News report, Nigeria’s President, Muhammadu Buhari, reportedly asserted that 69 people had perished as a result of the protests. Among those slain were 51 civilians, 11 police officers, and even 7 troops.
As a result, a fatal incident and a controversial protest in Nigeria are now associated with the name “Sr. Sókè” and its hashtag. Some individuals of Nigerian heritage are sensitive to the use of such slogans and hashtags because protests have persisted for around five years.
What is Jackie Aina’s level of fame?
According to her website, Jackie Aina is a former professional makeup artist who is now a YouTuber. The 35-year-old began her professional career in the makeup industry in 2009 after developing an interest in it as a child.
Aina went on to work for MAC and Bobbi Brown cosmetics after receiving her beautician license and graduating from the Vidal Sassoon Academy. According to reports, the former US Army soldier worked as a freelance cosmetics artist for five years. She joined the Army in 2008 and participated in the reserve army for two years.
Jackie Aina also started a makeup and beauty YouTube channel in 2009, and over the course of 13 years, it has accumulated over 3.56 million subscribers. The Nigerian-born Los Angeles native was born in the country of the United States. Aina’s mother is African-American and her father is Yoruba from Nigeria.
This may help to explain why the YouTuber called her candle collection’s aroma “Sr Sókè” while describing it. Jackie Aina has reportedly worked with several cosmetic and apparel firms, including Sephora, Sigma Beauty, Anastasia Beverly Hills, and e.l.f. Cosmetics, according to Hellogiggles.