The one-minute commercial to promote Samsung’s Galaxy Watch 4, Galaxy Buds 2, and Galaxy SS2 phone Galaxy Watch 4, Galaxy Buds 2 as well as the Galaxy SS2 phone was deemed as ‘insulting’ and ‘naive’ by critics who said that women would not feel comfortable performing that.’
The commercial, which is titled Night Owls, features a young woman who checks her time around 2.30 a.m. before taking off earbuds before heading out into the darkness for a night-time run in London.
Some users on Twitter thought that the commercial was a bit unrealistic and claimed that women would not be comfortable working on their own throughout the night wearing headphones.
Samsung has informed Femail in an announcement it was intended to promote individualism, and was not meant to offend “ongoing conversations around women’s safety.”
The woman in the ad awakes around 2 a.m. then decides that she will find jobs on the street of London.
A huge owl is watching over her as she runs along an empty, dark street passing a skateboarder, several dancers as well as a security guard construction workers and a host of other runners at night.
Samsung apologized for an advertisement it ran that featured a woman waking up at 02:02 to go for a walk through the city streets all by herself.
The commercial has been criticized by women’s running clubs and campaigners for being “unrealistic”.
Samsung has confirmed to Radio 1 Newsbeat it was never their goal for it to “be insensitive to ongoing conversations around women’s safety.”
“We apologise for how this may have been received,” it adds.
Who is the woman running alone in the Samsung advert?
Many are looking for the identity of the woman who was running alone in the Samsung advert that sparked controversy online but according to our research, the company has not come out to reveal her name and who she is.
The Samsung actress is still not known to the public.